The Recall Desk
HighCPSC·08336·Announced 2008-07-22

It's MY Binky Recalls Personalized Pacifiers Due to Choking Hazard

It's My Binky is recalling about 115,000 personalized pacifiers because parts may detach, posing a choking hazard to infants.

What this means for you

Real risk of harm even if no illness or injury has been reported yet. Stop using the product and follow the agency's guidance.

Our severity reasoning: The recall involves a choking hazard for infants, which is a risk-of-harm product where injury has not yet been reported, meeting the criteria for a High severity score.

Plain-English summary

It's My Binky, of Henderson, Nev., is recalling about 115,000 personalized pacifiers due to a choking hazard. The pacifier button, ring handle, and shield with nipple can detach, posing a choking risk to infants. The company has received two reports of these parts detaching, but no injuries have been reported.

The recalled pacifiers have "Japlo" imprinted on the front of the pacifier shield at the bottom, center. They were sold in blue, white, and pink with various words or designs printed on the button. Examples of text and symbols include "princess," "prince charming," "my mom rocks," "mute button," "insomniac," and images of a skull. The pacifiers were manufactured in Malaysia.

These pacifiers were sold at Nordstrom and baby boutique retail stores nationwide and online at www.itsmybinky.com from February 2006 through June 2008 for between $5 and $6. Consumers should immediately take these pacifiers away from children and return them to the store where purchased or contact the firm if purchased online to receive a free replacement pacifier. For additional information, contact It's My Binky toll-free at (888) 689-9444 between 8 a.m. and 4:30 p.m. Monday through Friday PT or visit the firm's website at www.itsmybinky.com.

The recalled product

Product
It's MY Binky Personalized Pacifiers
Hazard
Affected units
115,000

Distribution

Distributed nationwide across the United States.