The Recall Desk
HighCPSC·23292·Announced 2023-09-21

Rainbow Road Series Board Books Recall: Detachable Plastic Rings Choking Hazard

Make Believe Ideas recalls seven Rainbow Road Series board books because plastic binding rings can detach, posing a choking hazard to young children. About 260,000 units were sold nationwide from March 2022 through August 2023.

What this means for you

Real risk of harm even if no illness or injury has been reported yet. Stop using the product and follow the agency's guidance.

Our severity reasoning: The hazard involves a choking risk to young children, which is a high-risk product category. Although no injuries have been reported and the detachment has only been documented in three cases, choking is a serious potential harm to children. This meets the rubric criterion for risk-of-harm products where injury has not yet been reported.

Plain-English summary

Make Believe Ideas LTD, of New York, is recalling seven Rainbow Road Series board books. The recalled titles are: Animal Counting, Dinosaur's First Words, Old MacDonald Had a Farm, There Was an Old Lady Who Swallowed a Fly, Things that Go!, Unicorn's Colors, and Where's My Bottom?. The books are children's board books bound together with plastic rings.

The plastic binding rings can detach from the books, posing a choking hazard to young children. Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.

Approximately 260,000 recalled units were sold in the United States (with an additional approximately 12,900 units in Canada) from March 2022 through August 2023. The books were sold individually for between about $10 and $11, and as a box set for about $21, at Target, Barnes & Noble, Sam's Club and other stores nationwide, online at Amazon and other websites, and at school book fairs nationwide.

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Consumers may also contact Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, or visit www.makebelieveideas.com and click on "Product Recall" at the bottom of the page.

The recalled product

Product
Rainbow Road Series Board Books
Manufacturer
Make Believe Ideas LTD, of New York
Category
Consumer Product — Children's Books
Hazard
  • choking
Affected units
260,000

Distribution

Distributed nationwide across the United States.

Related recalls

Same category