Pura 4 diffuser cover magnets can detach, posing an ingestion hazard
The detachable cover of the Pura 4 Smart Home Fragrance Diffuser is being recalled because its magnets can detach. Three reports of magnets detaching have been received. About 851,400 units affected.
What this means for you
Real risk of harm even if no illness or injury has been reported yet. Stop using the product and follow the agency's guidance.
Our severity reasoning: Risk-of-harm product: high-powered magnets that can detach and be swallowed by a child, with no injuries reported in the source.
Plain-English summary
The detachable cover of the Pura 4 Smart Home Fragrance Diffuser is being recalled. The cover contains five magnets rather than three: three small magnets and two larger magnets. The diffusers measure about 4 inches wide and 4 inches long, with the serial number on the rear label. About 851,400 units are affected in the United States, with an additional 1,100 sold in Canada.
The stated hazard is that the magnets on the inside cover can detach, posing an ingestion hazard to children. According to the notice, when high-powered magnets are swallowed they can attract each other or other metal objects and become lodged in the digestive system, which can result in perforations, twisting or blockage of the intestines, infection, blood poisoning and death. The firm has received three reports of the magnets detaching from the cover. No injuries have been reported.
The diffusers were sold at Pura.com, Amazon.com, Target.com and Scheels.com and at Target, Scheels and other stores nationwide from August 2023 through May 2025 for about $50.
Consumers should immediately dispose of the existing detachable cover while waiting for a replacement, keep the diffusers out of the reach of children and pets, and contact Pura Scents for a free replacement front cover. Pura Scents is contacting all known purchasers directly.
The recalled product
- Product
- Pura 4 Smart Home Fragrance Diffusers with detachable covers
- Manufacturer
- Pura Scents Inc., of Pleasant Grove, Utah
- Hazard
- magnet-ingestion
- detaching-magnets
- childrens-hazard
- intestinal-injury
- Affected units
- 851,400
Distribution
Distributed nationwide across the United States.
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