The Recall Desk
Our severity:HighCPSC·16248·Announced 2016-08-23

ALEX Toys Recalls Infant Building Sets Due to Choking Hazard

ALEX Toys is recalling three infant building sets because small parts can detach, posing a choking hazard to young children.

What this means for you

Our assessment, not the agency’s: severity 3/5 (High).

Real risk of harm even if no illness or injury has been reported yet. Stop using the product and follow the agency's guidance.

Our severity reasoning: The recall involves a choking hazard for young children, which is a risk-of-harm product where injury has not yet been reported, fitting the 'High' severity criteria.

Plain-English summary

ALEX Toys is recalling the ALEX Jr. Baby Builder, First Pops, and First Snaps infant building play sets. The recall involves approximately 91,000 units of these plastic building sets, which were sold at Barnes & Noble, Land of Nod, and online at Zulily.com from 2009 through 2016. The sets contain small plastic shapes that can detach, creating a choking hazard for young children.

The company has received 22 reports of small parts detaching from the building sets, but no injuries have been reported. The recalled First Snaps sets can be identified by specific batch codes located on a sticker above the UPC code on the container.

Consumers should immediately take the recalled building sets away from children. To obtain a full refund, consumers should contact ALEX Toys at 844-310-6691 or visit www.alexbrands.com to request a prepaid shipping envelope for returning the products.

The recalled product

Product
ALEX Jr. Baby Builder, First Pops and First Snaps
Manufacturer
ALEX Toys, New Jersey
Category
Consumer Product — Toys
Hazard
Affected units
91,000

Distribution

Distributed nationwide across the United States.

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