The Recall Desk
HighCPSC·11034·Announced 2010-11-10

Big Ideas Marketing Recalls Horse-on-a-Stick Toys Due to Strangulation Hazard

Big Ideas Marketing is recalling Horse-on-a-Stick Toys because the reins can form a loop around a child's neck, posing a strangulation risk.

What this means for you

Real risk of harm even if no illness or injury has been reported yet. Stop using the product and follow the agency's guidance.

Our severity reasoning: The recall involves a risk-of-harm product (strangulation) where a near-miss injury was reported but no actual injury occurred, fitting the 'High' severity criteria for risk-of-harm products where injury has not yet been reported.

Plain-English summary

Big Ideas Marketing is recalling approximately 8,800 Horse-on-a-Stick Toys due to a strangulation hazard. The toys feature a bridle with reins that are long enough to form a loop around a child's head and neck. The recalled toys are filled with polyester fiber, have a fluffy mane, and feature embroidered ears with the words "PRESS HERE" in red. Pressing the ears causes the horse to make neighing and galloping sounds.

The U.S. Consumer Product Safety Commission (CPSC) has received one report of a near-strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury. The toys were sold at Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6 each.

Consumers should immediately remove or cut the reins to eliminate the hazard. They can also contact Big Ideas Marketing for instructions on how to remove the reins. For additional information, consumers can contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm's website at www.bigideasmarketing.com.

The recalled product

Product
Horse-on-a-Stick Toys
Manufacturer
Big Ideas Marketing, of Owings Mills, Md.
Category
Consumer Product — Toys
Hazard
Affected units
8,800

Distribution

Distributed nationwide across the United States.

Related recalls

Same hazard · strangulation

See all →