Build-A-Bear Heartwarming Hugs bear pouch zipper sliders can detach
Build-A-Bear Workshop Heartwarming Hugs Bears are recalled because the zipper slider on the side pouch can detach, posing a choking hazard to children. About 36,000 units are affected.
What this means for you
Our assessment, not the agency’s: severity 3/5 (High).
Real risk of harm even if no illness or injury has been reported yet. Stop using the product and follow the agency's guidance.
Our severity reasoning: Risk-of-harm children's product with one detachment report and no injuries reported, which the rubric caps at High.
Plain-English summary
The Build-A-Bear Workshop Heartwarming Hugs weighted plush bear, model number 034464, is being recalled. The bear has a side pouch containing a heart filled with 2.5 pounds of ceramic beads that can be heated or cooled. About 36,000 were sold in the United States, in addition to 520 in Canada.
The zipper slider on the side pouch can detach, posing a risk of serious injury or death from a choking hazard to children. There has been one consumer report in the United Kingdom of the zipper slider detaching while in use, and no reports in the United States. No injuries have been reported.
The bears were sold at Build-A-Bear Workshop stores and online at www.buildabear.com from January 2026 through March 2026 for about $48.
Consumers should immediately stop using the recalled bear and return it to a local Build-A-Bear Workshop store for a refund in the form of the original payment method.
The recalled product
- Product
- Build-A-Bear Workshop Heartwarming Hugs Bears
- Affected units
- 36,000
Distribution
Distributed nationwide across the United States.
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