The Recall Desk
Our severity:CriticalCPSC·23286·Announced 2023-09-14

Chuckle & Roar Ultimate Water Beads Activity Kits Recalled for Ingestion and Choking Hazards

Buffalo Games and Target are recalling Chuckle & Roar Ultimate Water Beads Activity Kits because ingested water beads expand and can cause choking and intestinal obstruction in children. One infant death and one serious injury requiring surgery have been reported.

What this means for you

Our assessment, not the agency’s: severity 5/5 (Critical).

Highest-severity recall. The hazard can cause serious injury or death. Stop using the product now and follow the agency's instructions.

Our severity reasoning: A reported infant death from product ingestion meets the Critical severity criterion. Additionally, a second report of serious injury requiring surgery to remove obstructed material further supports this classification.

Plain-English summary

Buffalo Games and Target Corporation are recalling the Chuckle & Roar Ultimate Water Beads Activity Kit. The purple box contains jumbo and regular water beads along with toy fish, scoops, tweezers, activity cards, and instructions. The product has UPC number 079346627035 and was sold exclusively at Target stores nationwide and online at Target.com from March 2022 through November 2022 for approximately $15. About 52,000 units were sold.

If a water bead is ingested, it expands inside a child's body and can cause ingestion, choking, and intestinal obstruction hazards, resulting in severe discomfort, vomiting, dehydration, and a risk of death. Buffalo Games has received one report of a 10-month-old child's death from swallowing the water beads in July 2023 in Wisconsin. The company also received a report that a 9-month-old child was seriously injured in November 2022 in Maine from swallowing the water beads, which caused an intestinal obstruction requiring surgery.

Consumers should immediately stop using and take away the recalled water beads from children. Contact Buffalo Games for a full refund and instructions on how to return the product in a prepaid mailing package, or return the product to any Target store. Buffalo Games can be reached toll-free at 800-637-0732 from 9 a.m. to 4:30 p.m. ET Monday through Friday, by email at [email protected], or online at https://chuckleandroar.com/recall or www.chuckleandroar.com by clicking on "Recall Information" at the top of the landing page.

The recalled product

Product
Chuckle & Roar Ultimate Water Beads Activity Kits
Manufacturer
Target Corporation of Minneapolis, Minnesota
Category
Consumer Product — Children's Activity Kit
Hazard
Affected units
52,000

Is your product affected?

Check your packaging against the codes below. If any of them match, the product is part of this recall.

UPCs (1)

  • 079346627035

Distribution

Distributed nationwide across the United States.

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