The Recall Desk
ModerateFDA (Food)·F-0623-2016·Announced 2016-03-02

Purple Cow Cookie Butter Ice Cream Recalled for Mislabeling

House of Flavors is recalling Purple Cow Limited Edition Cookie Butter Ice Cream because the cups contain Butter Pecan ice cream instead.

What this means for you

Minor labeling or packaging issue, or a voluntary precautionary recall. Risk of harm is low but real — follow the manufacturer's instructions.

Our severity reasoning: The recall is classified as FDA Class I due to mislabeling, but the rubric specifies that minor labeling errors and voluntary precautionary recalls without reported illness or high-risk pathogens fall under the Moderate (2) category.

Plain-English summary

House of Flavors, Inc. is voluntarily recalling a small batch of 8 oz. cups of Purple Cow Limited Edition Cookie Butter Ice Cream. The product was sold at Meijer stores in Illinois, Indiana, Kentucky, Michigan, Ohio, and Wisconsin.

The recall is being issued because the cups contain Purple Cow Butter Pecan Ice Cream with a Purple Cow Butter Pecan lid, rather than the Cookie Butter flavor indicated on the packaging. The affected containers are marked with UPC Code 13733 61945 and a Best By date of November 21, 2016.

Consumers who purchased this product should check their freezers for the specific 8 oz. cups with the November 21, 2016 best-by date. If found, they should discard the product or return it to the store of purchase.

The recalled product

Product
Purple Cow Limited Edition Cookie Butter Ice Cream, 8 oz. cups, packed in paper cartons

Is your product affected?

Check your packaging against the codes below. If any of them match, the product is part of this recall.

Lot numbers (2)

  • UPC Code 13733 61945 and marked Best By November 21
  • 2016

Distribution

Distributed in 6 states: